What excites me about strategy is that it forces me to change and grow. As audiences mature and their tastes differ, I’m constantly looking for new ways to hit a target that feels authentic, true and personal. Social media is also a landscape that is growing and changing rapidly as well. As a freelancer I have the benefit of perspective and knowledge for how brands should show up. My job is to hold a brand true to what it stands for and to appease their audience in order to drive results.

I am adept at making data-driven optimizations and utilizing audience analysis to inform strategic and creative processes. From establishing KPIs, reporting, developing content, and leading successful campaigns for clients such as Apple, Beats by Dre, Fanatics, Airbnb, Hershey’s and more.

If you’re interested in where I think your brand can go and how I can help click here. I’m based in Los Angeles, but available to work any hours from EST to PST.