Talking TVs on TikTok (and YouTube)

The Ask
VIZIO was launching a new line of Quantum Color TVs and wanted to showcase how color could change the experience of video to users on TikTok.

The Strategy
I gathered a list of influencers and divided them into multiple funnel levels (awareness, consideration, conversion, etc.). We had a budget of 450K for not only sourcing the talent and creative but for boosting the content as well. I selected creators based off their content, community and how trustworthy they seemed. Some of the influencers included people like LinusTechTips and HappyKelli.

The Results

Our videos garnered over 45M views on TikTok. We drove over 2.2M visitors to the VIZIO website to purchase or be retargeted via paid ads and email.